Overview
Yokine Medical Centre is a Perth-based clinic that reached out to us because they were struggling to bring in new patients. Their services were solid, their team was professional, but their online presence wasn’t converting interest into bookings. They needed a digital strategy that could drive real results and help grow the practice.
What We Did
We got to work with a clear goal: attract new local patients through Google Ads.
Here’s how we approached it:
- We gave their homepage a mini-makeover to improve the way it guided visitors to book
- Ran keyword research using SEMrush, focused on what locals were actually typing into Google
- Set up a location-targeted Google Ads campaign built to capture those searches at just the right time
- Tracked everything through Google Analytics and Search Console so we could tweak and improve as we went
This wasn’t about throwing money at ads. It was about creating the right mix of intent, location, and user experience.
The Results
Within 3 to 4 months, Yokine Medical Centre started seeing real traction:
- 1,890+ clicks from the campaign
- Over 13,000 impressions
- Nearly 580 conversions
- A conversion rate of 30.63%
- Paid search sessions increased to 906, with the website showing stronger page engagement too
In plain terms, the ads didn’t just get attention they got action.
Visual Results
February Campaign Performance
What This Means
For a local health clinic, the results speak for themselves. This campaign helped turn searchers into patients, and it gave the team a steady stream of new enquiries they could rely on. When ads are backed by strategy and tracking, they become an investment, not a guess.
💬 From the Client
“A great service which made a great impact on the growth of our surgery.”
