Overview
An Adelaide dog grooming business came to us looking to ramp up new client bookings and increase visibility with local pet owners searching online. With a strong reputation already in place, their goal was to create a digital strategy that would attract more consistent leads and turn clicks into confirmed appointments.
What We Did
We designed and launched a targeted Google Ads search campaign supported by a custom landing page to guide visitors seamlessly toward booking.
Our focus areas included:
- Keyword research to identify what local pet owners were searching for
- A clean, high-converting landing page tailored for grooming service bookings
- A local search campaign built to capture high-intent searches
- Ongoing tracking and optimisation using Google Ads, Analytics, and Search Console
The Results
Across multiple phases, the campaign delivered steady, reliable results:
- Nov–Dec: 241 clicks and 17 conversions
- Dec–Jan: 30 conversions
- Jan–Feb: 615 clicks and 35 conversions
- Mar–Apr: 325 clicks and 24 conversions
Engagement remained strong throughout, with high click-through rates and consistent conversions. These results helped boost the business’s visibility while creating a steady stream of enquiries and bookings.
Visual Results
What This Means
For this Adelaide grooming business, showing up in front of the right people at the right time made a real difference. The Google Ads campaign drove steady leads, while the optimised landing page made it easy for customers to take action. As a result, the business saw more bookings, stronger brand recognition, and sustained growth in a competitive market.
