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SA Dog Grooming Business Google Ads & Landing Page Case Study

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Published in: Case Studies
Business consulting session
An Adelaide dog grooming business came to us looking to ramp up new client bookings and increase visibility with local pet owners searching online. With a strong reputation already in place, their goal was to create a digital strategy that would attract more consistent leads and turn clicks into confirmed appointments.

What We Did

We designed and launched a targeted Google Ads search campaign supported by a custom landing page to guide visitors seamlessly toward booking. Our focus areas included:
  • Keyword research to identify what local pet owners were searching for
  • A clean, high-converting landing page tailored for grooming service bookings
  • A local search campaign built to capture high-intent searches
  • Ongoing tracking and optimisation using Google Ads, Analytics, and Search Console
The campaign was designed not just to drive traffic, but to generate real, measurable bookings.

The Results

Across multiple phases, the campaign delivered steady, reliable results:

  • Nov–Dec: 241 clicks and 17 conversions
  • Dec–Jan: 30 conversions
  • Jan–Feb: 615 clicks and 35 conversions
  • Mar–Apr: 325 clicks and 24 conversions

Engagement remained strong throughout, with high click-through rates and consistent conversions. These results helped boost the business’s visibility while creating a steady stream of enquiries and bookings.

Visual Results

What This Means

For this Adelaide grooming business, showing up in front of the right people at the right time made a real difference. The Google Ads campaign drove steady leads, while the optimised landing page made it easy for customers to take action. As a result, the business saw more bookings, stronger brand recognition, and sustained growth in a competitive market.

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