Overview
Adelaide Music World, a local business offering private music lessons in Adelaide, approached us with an outdated, underperforming website. While their reputation offline was strong, their online presence wasn’t pulling its weight. The goal was clear: improve visibility, performance, and enquiries through a strategic website overhaul and local SEO optimization.
What We Did
We began by building a fresh, responsive WordPress website with a modern look and feel. The new design featured clearer navigation, stronger call-to-actions, and an overall more user-friendly structure.
In parallel, we launched a full SEO revamp that included:
- Keyword research using SEMrush and Ubersuggest to target location-based and service-specific terms like “music lessons Adelaide” and “piano teachers Adelaide”
- Technical on-page SEO including H1/H2 fixes, image alt tags, and improved internal linking
- Page speed improvements to reduce bounce rate and help rankings
- SEO-optimized copy across all service pages, designed to increase click-throughs and local visibility
The Results
In just a few months, the transformation was clear:
- Ranking in the Top 3 for 4 keywords and Top 10 for 9+ keywords
- Improved from #17.86 to #12.71 average ranking across 24 keywords in just 30 days
- 40-position jump for “singing Adelaide”
- Improved keyword visibility for major search terms like “music lessons Adelaide,” “piano lessons Adelaide,” and “guitar tutors Adelaide”
- Increased organic traffic and local enquiries through the new website
The Proof
- We don’t just talk a good game, we deliver!
Key Takeaway
This case shows how modern website development paired with focused SEO can bring real traction for local service businesses. Adelaide Music World is now in front of more students, in more searches, with a digital presence that reflects the quality of their lessons.
