As a successful marketing consultant and with our agency, we understand the challenges small businesses face in today’s competitive environment. Choosing the right marketing tools is crucial for success, but with countless options available, it can be confusing.

This comprehensive list, curated by marketing experts, equips you with 30 easy-to-use marketing tools specifically designed for Australian small businesses. From website creation and social media management to email marketing and SEO, we’ve got you covered.

Empower your business with the resources it needs to thrive. Explore the list, find the tools that best suit your needs, and watch your marketing efforts soar!

Website & Design:

1. Wix: https://www.wix.com/
   • Create stunning websites with drag-and-drop functionality and easy customization.
2. Squarespace: https://www.squarespace.com/
   • Build professional websites with beautiful templates and user-friendly tools.
3. Canva: https://www.canva.com/
   • Design engaging social media graphics, presentations, and marketing materials with free and paid plans.
4. Unbounce: https://unbounce.com/
   • Build high-converting landing pages without coding knowledge.

Social Media Management:

5. Hootsuite: https://www.hootsuite.com/
   • Schedule and manage social media posts across multiple platforms.
6. Buffer: https://buffer.com/
   • Schedule social media posts, analyze performance, and engage with followers.
7. Later: https://later.com/
   • Schedule and publish Instagram posts, Stories, and Reels.
8. Sprout Social: https://sproutsocial.com/
   • Manage social media, analyze data, and collaborate with your team.

Email Marketing:

9. Mailchimp: https://mailchimp.com/
   • Create and send email newsletters, manage subscribers, and track campaign performance (free plan available).
10. Campaign Monitor: https://www.campaignmonitor.com/
    • Design professional email campaigns, automate workflows, and track results.
11. ActiveCampaign: https://www.activecampaign.com/
    • Automate email marketing, manage customer relationships, and personalize campaigns.

Content Marketing:

12. Grammarly: https://www.grammarly.com/
    • Improve your writing with grammar and plagiarism checks.
13. Hemingway Editor: https://hemingwayapp.com/
    • Make your writing clear, concise, and easy to read.
14. Pexels: https://www.pexels.com/
    • Find free, high-quality stock photos and videos for your website and marketing materials.
15. Unsplash: https://unsplash.com/
    • Another source of free, beautiful images for your marketing needs.

SEO & Analytics:

16. Google Search Console: https://search.google.com/search-console/about
    • Monitor your website’s search engine performance and identify areas for improvement (free tool).
17. Google Analytics: https://analytics.google.com/analytics/academy/course/6
    • Track website traffic, user behavior, and marketing campaign performance (free tool).
18. Ahrefs: https://ahrefs.com/
    • Analyze your website’s backlinks, competitor keywords, and SEO performance (paid tool).
19. SEMrush: https://www.semrush.com/
    • Conduct keyword research, track competitor rankings, and monitor website traffic (paid tool).

Productivity & Collaboration:

20. Slack: https://slack.com/
    • Communicate and collaborate with your team in real-time.
21. Trello: https://trello.com/
    • Organize tasks, projects, and workflows visually.
22. Asana: https://asana.com/
    • Manage projects, track tasks, and collaborate with your team effectively.

Customer Relationship Management (CRM):

23. Zoho CRM: https://www.zoho.com/crm/free-crm.html
    • Manage customer relationships, track sales leads, and automate workflows (free and paid plans).
24. HubSpot CRM: https://www.hubspot.com/products/crm
    • Free CRM tool with features for contact management, deal tracking, and marketing automation.

Advertising & Promotion:

25. Facebook Ads: https://business.facebook.com/
    • Advertise your business on Facebook and Instagram to reach a targeted audience.
26. Google Ads: https://ads.google.com/home/
    • Reach potential customers searching for your products or services on Google and other websites.
27. Nextdoor: https://nextdoor.com/
    • Connect with local customers and promote your business in your neighborhood.

Additional Tools:

28. SurveyMonkey: https://www.surveymonkey.com/
    • Create surveys and collect feedback from your customers.
29. Canva Forms: https://www.canva.com/create/forms/
    • Create beautiful and engaging online forms for free.
30. Wave: https://www.waveapps.com/
    • Manage your finances, send invoices, and track expenses easily.

 

Remember: This is not an exhaustive list, and the best tools for your business will depend on your specific needs and budget. It’s important to research and choose tools that are easy to use and integrate well with your existing workflow.

Get in touch if you need help with using and integrating any of these tools with your business. We’re happy to help.